![]() ![]() A great man shows his greatness by the way he treats little men. It takes character and self-control to be understanding and forgiving.Help you to arouse enthusiasm among your associates.Make the principles of psychology easy for you to apply in your daily contacts.Make you a better speaker, a more entertaining conversationalist.Help you to handle complaints, avoid arguments, keep your human contacts smooth and pleasant.Make you a better salesman, a better executive.Enable you to win new clients, new customers.Increase your influence, your prestige, your ability to get things done.Help you to win people to your way of thinking.Enable you to make friends quickly and easily.Get you out of a mental rut, give you new thoughts, new visions, new ambitions. ![]() The 1981 edition omits points 6 to 8 and 11. ![]() This section was included in the original 1936 edition as a single page list, which preceded the main content of the book, showing a prospective reader what to expect from it. I have actually become a better leader and person as a result of this book: Treat those how you want to be treated. Granted, it is an oldie (1936 with revised editions over the years), but its principles ring true to this day. This book is hands down one of the better leadership books I have ever read. ![]()
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